Marketing Seminar – Half Day and Full Day Formats are Available
Marketing Strategies Seminar
“Learn Dozens of LOW COST and NO COST
Marketing Techniques That Will Create
a FLOOD of New Customers for Your Business”
This marketing seminar is for you if you want to identify new and better lead generation methods and discover low cost and no-cost marketing techniques to start using immediately to get more customers.
Packed with fun exercises and round-robin sessions, this seminar is GUARANTEED to help you get a breakthrough in marketing your business.
A Training That Pays For Itself
This is a state of the art marketing seminar that will show you MUCH MORE than how to increase the number of leads you generate for your business.
This training will likely pay for itself many times over and has created hundreds of thousands of dollars in
revenues for some of our past participants. (See testimonials below)
Customized For You and Your Business
The modules and techniques will be tailored for you, your business, your industry, and your unique products and services.
You will be asked to fill out a brief marketing questionnaire prior to the seminar.
Your trainer will use your answers to custom design the modules of this training so they make a difference for you and your business.
You will also receive specific marketing recommendations and individual coaching from your trainer during the seminar.
The Essentials of Marketing
Learn and review the essential principles and practices of marketing any product or service well.
This module of our marketing seminar will help you raise the level of your “Marketing Mindset” so you think like a marketer.
The marketing mind set
Increase the number of inquiries
Increase the average transaction amount
Increase the frequency of purchases
How to make time for marketing
Knowing and using your numbers
Testing methods that ANYONE can do
Position yourself as the ONLY choice
Marketing best practices, beliefs and habits
Identifying your Critical Factors for Success
Create front end and back end profits
Identify Your Target Markets and New Niches
The essence of marketing is to identify new and better target markets and
segments of your current market – that you can sell to.
Learn how to use demographics and psychographics to pinpoint valuable
groups of potential customers.
Learn which adjacency target markets
are ideal for your business and how to gain access to them.
Identify the best communication channels for your
What you should know about your competitors
How to find new niche market opportunities
How to identify and clarify your target markets
Shape a value proposition for your market
Get the key information about markets
Find the best ways to reach your target markets
How to know if a market is worth pursuing
Make your Products & Services Compelling
One of the most important skills to learn as a marketer is
how to make your products and services compelling to others.
This module includes language, scripts, and techniques for
describing your products and services in a way that captures
the imagination of your prospects.
Learn how to identify which benefits matter most to your
future customer and how to use that information to get
them to act now, with a sense of urgency.
Scripts for describing your products/services better
How to use the prospect’s unconscious buying strategy
The 5 ways to make irresistible offers
Using benefits vs features
How to use risk reversal to make more sales
3 ways to create greater urgency so they buy NOW
How to make better offers so more people respond
Scripts to make your products and services compelling
How to use psychographics and demographics
How to use the AIDA formula
7 HUGE Benefits You’ll Receive From Attending
1. Clarify your target markets and find NEW niches.
2. Identify new and better lead generation methods.
3. LOW cost and NO cost ways to get more customers.
4. Convert more prospects into happy customers.
5. Increase the amount of each sale you make.
6. Make all your products and services more compelling.
7. Acquire the marketing Mindset
It will teach you how to ‘think like a marketer’ and is packed with insights modeled from world-class marketers in multiple industries.
Plus . . . get personal recommendations and marketing coaching from your trainer during the seminar.
Lead Generation Methods
More and better lead generation is the focus of this module. Learn new innovative ways to tap into markets, create adjacencies leverage joint ventures and much more.
More leads and better conversion means more sales.
Front-end lead generation methods
Identify which marketing methods will work best
How to get more referrals
Joint ventures and host beneficiary relationships
Identifying your buyer’s preferred channel
Low cost and no cost ways to generate inquiries
Find untapped markets
Tips for automating your lead generation
Your Online Marketing Breakthrough
This has been one of the most popular modules in this marketing seminar for many years. Learn how to Identify a handful of internet marketing initiatives that will generate more and better prospective customers for your business.
Email marketing techniques that few people know
Basic SEO web page sculpting and organic search tips
Organic search vs pay per click
Should you use banner ads and online hubs
How to create email opt-ins and self building lists
Create simple and effective web site sales page
Create better email campaigns
10 web page copy writing secrets that really work
Tips for using Goggle analytics more effectively
Simple a/b split testing
The Art of Referrals
This module will teach you a world class method for generating a never-ending stream of referrals.
It was modeled over a decade ago utilizing a top referral getter’s language, steps, and process. It is guaranteed to increase the number of referrals you create. Best of all, it is a completely elegant process so you never have to ‘ask’ for a referral.
Sell MORE of Your Products & Services
This module will show you how to implement several methods that will allow you to sell more of your products and services on a regular basis.
The techniques in this module have been worth tens of thousands of dollars to those who attended this seminar. (see testimonials below)
Up-sell techniques and language
Cross-selling techniques and language
Creating more and better back-end services/products
How to use point of sale promotions
How to turn single orders into ongoing continuity income
Create Your Marketing Plan
Your marketing plan and schedule will bring all your plans together and empower you to consistently implement your marketing initiatives.
Draft a concise 1 page marketing plan
Identify your key marketing initiatives
Clarify your marketing goals on paper
Set your marketing calendar and schedule
Determine your step by step actions and plans
How to evolve and develop your plan over time
What People Say
“I made $40,000 in the first month from one of the up-sell techniques you taught me. And I’ve added a quarter of a million dollars to my yearly income. And I took my wife to France and we hung out with the Tour-De-France cyclists, so I guess that qualifies as the lifestyle piece.
That’s why I’ve come back for more coaching with you!”
Dr. Chris Pellow
Pellow Family Chiropractic
“Alexander provides excellent insights of how to help get more clients and generate more profits.”
Bring This Strategy-Packed Marketing Seminar
On-Site For Your Team
Custom designed versions of this marketing training are available.
For special group rates and modules please call 972-689-3749
or Inquire Online.
Get Individual Training
You can do this complete training as an individual.
As Phone Coaching: Using a set of over the phone sessions
As Online Training: With a live trainer using GoToMeeting
Both of these formats include all the handouts from our live training.
Assignments and action steps are also included.
The curriculum can be customized especially for you.