Test Project For Copywriter Position

Thank you for taking part in this PAID project to help us choose the most qualified candidate.

This is a PAID test project for the final and best candidates for our Conversion Copywriter position.

 

Submission requirements

  • Complete Part 1 and Part 2 below
  • Maximum length: 5–7 pages
  • Estimated completion time: 2–2.5 hours
  • Submit as Google Doc, Word document, or PDF to Alex@skillbuilderseminars.com

 

Compensation

  • You will be paid $50 USD via PayPal after submitting your response.
  • Half-finished or incomplete responses will not be paid.

 

How to Respond

  • Please complete this exercise in a simple written document and email it to Alexander at the email address you already have.
  • The goal is to understand your conversion thinking AND your ability to write persuasive copy from scratch — not graphic design or formatting ability.

 

Part 1: Quick Audit (about 20% of your time)

Review this real page: dallasseminars.com/leadership-that-moves-the-needle

In half a page or less, tell us:

  • The top 2–3 conversion friction points you see (a sentence or two each on what the problem is and why it likely hurts conversion)
  • If you had to name the single biggest problem with this page, what would it be?

We’re not asking for a rewrite of this page. We just want to see how you think about a page that already exists.

 

Part 2: Write an Ad + Landing Page From Scratch (about 80% of your time)

This is the part we care about most. No existing draft to edit here — write it from a blank page.

The brief:

We run corporate AI-skills training for businesses. Our buyer is HR directors and L&D managers at mid-size companies who are actively looking to book a training, not people casually researching leadership topics. Our offer is an on-site or online AI-skills training workshop for their team. Our goal is for the ad to qualify the reader as someone ready to book, and for the landing page to convert clicks into a completed training-request form.

What to write:

  1. A LinkedIn ad — headline, 100–200 word body, and a call to action. The headline should call out the buyer and their need directly, so the click itself pre-qualifies the reader as someone in a buying mindset.
  2. Full landing page copy — headline, subhead, opening section, offer positioning, 2–3 proof/trust elements (you can invent plausible placeholder proof — it doesn’t need to be a real client name), and one primary call to action leading to a training-request form.
  3. A short brief (2–3 paragraphs) you’d hand to a content/design team to build this page — explain why you chose this hero angle, why the proof sits where it does, and why the CTA is positioned the way it is.

 

Final Question

If this ad and landing page underperformed in the first week after launch, what’s the first thing you’d check or change, and why?

Thank you for taking part in this project. We look forward to seeing your thinking and your writing.

Alexander Van Buren CEO, Skill Builder Seminars