Sales Mastery Seminar – Half Day and Full Day Formats are Available


Sales Mastery

The techniques in this curriculum have transformed sales professionals
to the point of taking home over 1 million dollars a year in commissions.

This is a one of a kind, quantum leap sales training.
It uses special NLP processes to raise the level of
sales performance for every participant.

About This Sales Seminar

Two things make this one of the most unique and empowering sales trainings you will ever attend.

First, your trainer is an experienced behavioral modeler and has been retained to model top sales champions by various organizations in different industries.

This seminar includes specific patterns, beliefs, and presuppositions of world-class salespeople. The patterns were elicited from them as they demonstrated their sales processes to your instructor.

Secondly, a variety of NLP processes are included in this seminar.

Every participant will have the opportunity to identify the exact structural component in their own ‘Map of The World’ that are holding them back from extraordinary sales performance.


Essential Sales Skills

This module reviews the foundation of selling success. It’s more than just a great review for more experienced sales professionals as it contains detailed insights modeled from world-class salespeople earning over $600,000 a year in take-home commission.

 How to establish exceptional rapport and trust 
 The 7 steps of high trust, high integrity selling
 Setting your sales goals and targets
 Basic approach scripts for moving the sale along 
 Organize your leads more effectively 
 Scripts for following up on inquiries and leads 
 Prospecting methods, habits and attitudes 
 Overcoming resistance and rejection 
 Improve your product or service presentations 
 Creating long term relationships with prospects & clients
 Communicate to move the sale forward 
 Close the sale more effectively – specific scripts
 How to get better faster and improve over time


The Client Interview & Asking Questions

Improve your ability to learn what your prospect really wants and needs and what kind of sales presentation will work best for them.

This module will teach you several techniques for gaining more information about your prospective customer than ever before. It includes special NLP techniques for gathering information and identifying a hierarchy of criteria.

 Identifying needs and wants
 Clarify what’s most important to your prospect 
 Determine the #1 objection 
 Uncovering concerns and sticking points 
 Identify the most highly valued criterion 
 Elegant qualifying language and scripts 
How to go from your opening language into qualifying


Your Sales Trainer

Alexander Van Buren is president of, a training, and development company devoted to imparting world class strategies for achieving personal and professional quantum leaps.

Van Buren is an expert at behavioral modeling and has devoted the past 19 years to modeling world-class sales champions, marketing experts, executives, and athletes.

Behavioral modeling is the art of eliciting the structure of behavioral excellence in detail so that it can be duplicated with precision.

After spending 3 years learning how to ‘model something’ he conducted his first behavioral modeling project in 1997. Determined to elicit the structure of creativity in detail, he read Leonardo da Vinci’s notebooks every single day for two years while eliciting Walt Disney’s actual creative process and studying Peter Drucker’s concepts on innovation.

In 2002 he was hired by the Bluegreen Land & Golf Corporation to behaviorally model their top salespeople and referral getters. Some of their sales elite now earn over a million dollars a year in commission.

In 2014 Alexander was retained by George K. Baum & Company to model three of their top investment bankers and teach the model to several of their junior bankers.

To qualify as a model, a sales champion had to earn over $600,000 a year in sales commission.

Alexander has been a featured presenter for the Stanford Executive Program Graduate School of Business at Stanford University.

He’s been teaching NLP and sales on a regular basis for over 19 years.


“Alexander, I spoke to a group of over 200 people and I truly believe your help with my introduction and closing language was a big part in my being able to bring in over $50,000 in my 45-minute presentation.”

Scott Letourneau
CEO, Nevada Corporate Planners

“Toshiba is the world’s 17th largest corporation. Thank you for helping to ensure a highly successful national sales meeting.

The combination of unique intrigue, pure entertainment, and meaningful insights into one another, helped us achieve a level of professional bonding like never before.”

David Ujita
Director of Marketing Communications, Toshiba America

NLP for Sales

NLP is an extraordinary resource for sales professionals and this training takes NLP applications to the max in order to quantum leap the way you go about selling.

Advanced NLP techniques are included in this seminar for building rapport, utilizing language more effectively, eliciting your prospects map of the world, noticing non-verbal signals and presenting your products and services in the most congruent and compelling way.

In addition, a special NLP process for identifying your unconscious blocks is included.


Identify Your Strengths & Weaknesses

Identify the exact areas in your own ‘Map of The World’ that are holding you back from earning a better income from your sales career.

This module includes a special NLP process that will help you identify your strengths and pin point limitations you have been unconscious of and that have been limiting you.

 Identify your least used representation system
 Discover what beliefs have been stopping you
 Pint point your”Sales Constraint”
 Create new beliefs and better presuppositions


Closing More Sales

This module will help you with the closing process to improve your close rate.

You’ll practice new closing language and trial closing techniques as you build new habits and role play a better closing process.

 Gaining commitment
 The step by step closing process
 Position you and your company as THE best choice
 How to make buying compelling and irresistible
 Your closing script – specific language for closing sales
 Recognize verbal and non-verbal buying signals
 Trial closing techniques for knowing when to close
 Ways to eliminate buyers remorse


Increase The Amount of The Sale

Learn techniques for increasing the purchase amount of every sale.

Practice and role play cross-selling and bundling until it becomes natural.

 Up sell methods and point of sale techniques
 How to make your offers more compelling
 How to add urgency to the buying process
 How to elegantly cross sell related products & services
 Bundle your products and services for larger purchases
 The 3 best ways to increase the purchase amount


Quantum Leap Your Sales Performance

This module will show you a variety of techniques for breaking through income barriers and reaching a new level of both income and performance.

This module contains several techniques that were modeled from world-class sales professionals including a renewal process, a referral method, and a ‘wow’ customer service technique.

 Modeled sales strategies from the $600k group
 Identify your selling constraint
 Identify and maximize your sales strengths
 Time management insights for sales professionals
 Scheduling calls and meetings effectively
 Energy renewal techniques
 NLP techniques for keeping the mental edge
 The 5 key things that the BEST sales people do


What Participants Say

“I made $40,000 in the first month from one of the up-sell techniques you taught me. And I’ve added a quarter of a million dollars to my yearly income.

That’s why I’ve come back for more coaching with you.

Dr. Chris Pellow
Pellow Family Chiropractic 

“There is always apprehension when you bring in a facilitator you have not personally worked with before. This apprehension disappeared within the first 30 seconds of your presentation.

Alex, you not only energized the group with your insights on the creative process and approaching problem areas, you changed our whole way of viewing our business.

Your practical approach to problem-solving from the general to the specific will serve us all for many years to come.” 

David P. Verani
Division President, Bluegreen Land And Golf Corporation

Bring This Sales Mastery Seminar
On-Site For Your Team

Custom designed versions of this training are available. 
For special group rates and modules please call 682-263-4515
or Inquire Online.


Get Individual Training 

You can do this complete training as an individual.
As Phone Coaching:  Using a set of over the phone sessions 
As Online Training: With a live trainer using GoToMeeting

Both of these formats include all the handouts from our live training.
Assignments and action steps are also included.
The curriculum can be customized especially for you. 


To Inquire

Call 682-263-4515.
Make an online seminar inquiry
Or send us a note