The Mental Game of SalesGet the sales breakthrough you’re looking for with The Mental Game of Sales Training

The Mental Game of Sales™ is a unique sales training or coaching program created by Alexander Van Buren. It is for you if you are struggling to hit your sales goals or want a breakthrough in your selling career?

Every professional salesperson needs ongoing motivation and training. But most sales trainings out there today are very expensive multi-day events. They take you away from your daily routine of selling for too long. They are overwhelming and often consist of canned curriculums.

This training is available as:


About The Mental Game of Sales 1-Day Training 

  Your trainer is a Certified NLP Master Practitioner who has behaviorally modeled the precise patterns of several world-class salespeople in different industries. Some of the people he’s trained have increased their sales to the point of earning over a million dollars a year in take-home commission for the first time in their lives.

  The live training includes on site 1 on 1 breakthrough coaching for every participant is included throughout the day and utilizes a proprietary coaching process that creates breakthroughs and quantum leaps for salespeople. It is the focus of one of the training modules. For this reason the training is limited to 40 attendees.

  You will be sent a 3-page questionnaire prior to the training, Once you have completed it and emailed it back to your instructor, he will use it to customize the modules of this Sales Training especially for you & your team.

You will have an opportunity to fine-tune the essential parts of the sales process that will make the biggest difference for you. Most importantly, you’ll be able to pinpoint, perhaps for the first time ever, that one thing that will create a Quantum Leap in your sales career.


Who Should Attend This Mental Game Training 

This training is for experienced sales professionals only.

All attendees should have at least 6 months of experience at selling in order to attend. No exceptions.


Six One Of A Kind Sales Training Modules 

The six modules in this training are all about you, and what is going on at the subconscious level of your self-image, beliefs, presuppositions, and patterns. Notice that only ONE of the modules is about the skills of the classic selling process, and that is module #5.

The six modules of The Mental Game of Sales are:

      1. Your Selling Self-Image
      2. Patterns Modeled  From World Class Sales champions
      3. Your Personal Sales constraint
      4. 1 on 1 Sales Coaching With Your Trainer
      5. Your Sales Skills Constraint and Driver
      6. Quantum Leap Sales Patterns

Mental Game For a New Self-Image 

The Mental Game of Sales TrainingYour self-image is subconsciously determining the level of your performance.

This module of our Sales Training is all about designing a new self image. Your self image acts like a thermostat. It literally limits and determines your performance. And it acts subconsciously and automatically. Out perform your self image, and it will adjust your performance back down to your comfort zone. Under perform your self image, and it will raise your performance up to your comfort zone.

This is one of the reasons why so many salespeople try everything they can to increase their sales, but they somehow never breakthrough for very long.

Raising your self-image is a delicate process. It must be done ecologically. It’s not enough to imagine yourself making more money. Your very image of yourself, at the subconscious level, must change and be raised. Once that really happens you will find yourself making more money in sales than you’ve ever made before, and with what will seem like no great effort.

You will learn a special NLP process for creating a new self-image. It will show you how to create a new, generative self-image that improves and gets better on its own automatically as you move through time.

    • Design a new sales self-image of you selling more and earning more
    • Condition your new self-image so it’s locked in subconsciously
    • Discover how to test if your new self-image is really working
    • Learn the secret of getting your new self-image to improve on its own over time




Sales Training For World Class Performance

The Mental Game of Sales TrainingLearn patterns modeled from world-class sales champions.

This module of The Mental Game of Sales is all about picking up the detailed habits and patterns of the best of the best.

Van Buren has spent 25 years as a behavioral modeler. He’s been contracted by companies earning Billions of dollars a year in sales. He’s modeled their best salespeople and elicited the patterns that make all the difference.

This module includes some of the most extraordinary patterns that mark out the highest-paid and most successful sales professionals. Several of them are not directly related to the selling process at all.

    • Getting enough sleep and feeling rested every day
    • How to enter your best energy zone for making calls and going on appointments
    • How to make your sales goals and targets more compelling
    • Beliefs about selling, prospecting, the phone, and presenting
    • How to renew yourself more effectively than ever before
    • Ways to use emotional pain and urgency to motivate people to act
    • How to create better rapport and transition more elegantly to the sales process
    • Improve your scripts and language patterns so they are more influential
    • Identify which part of the overall sales process is your weak link
    • Find that 1 thing that will put your sales performance on an entirely new level

Inquire about bringing this training to your sales organization  -> Contact Us
Check out the 1 on 1 online or over the phone coaching version -> Sales Coaching Training




Sales Training To Find Your Personal Constraint

The Mental Game of Sales TrainingYour personal constraint the ONE subconscious pattern that is holding you back the most.

This module of our The Mental Game of Sales Training is all about identifying what is holding you back from an entirely new level of sales success.

You will take part in a unique group process for identifying patterns and beliefs that are holding you back at the subconscious level.

The power of this process is straight forward: You can only get so far using your own conscious awareness. Your greatest breakthroughs lie just beyond your conscious mind. You have yet to discover those things that can make all the difference.

    • Identify limiting beliefs you didn’t know you had
    • Discover assumptions and presuppositions you didn’t know you were making
    • Find out which subconscious patterns are limiting you the most
    • Learn patterns you’ve been doing that have stopped you from earning a lot more
    • Learn new and more resourceful patterns to use in place of the old ones




The Mental Game Sales 1 on 1 Coaching  

The Mental Game of Sales TrainingGet 1 on 1 coaching from your trainer at this event.

This module of our Mental Game of Sales Training is a group exercise in which each participant receives 1 on 1 coaching for up-leveling their personal ‘map of the world’ as it relates to sales.

This is a proprietary NLP change process that Alexander developed many years ago and is proven to create breakthroughs and quantum leaps for sales professionals.

Some attendees have flown in from as far as the Netherlands, year after year, to experience this one of a kind breakthrough process.

    • Discover the precise patterns that will give you a breakthrough
    • Learn the specific change you need to make and why
    • Begin representing things in an entirely new way; visually, auditorily, and kinesthetically
    • Find your ‘Quantum Leap Driver’ for jumping to a new level of performance and income
    • Discover which modality contains your most limitations and how to improve it
    • Re-imprint and re-frame memories that are holding you back

Inquire about bringing this 1-day sales training to your organizaation -> Contact Us




Transform Your Sales Skills At This Training

The Mental Game of Sales TrainingWhich part of the sales process, if you improved it, would make the biggest difference for you?

This module is all about pinpointing your weakest selling skill and then using the Theory of Constraints to improve that one area rapidly.

The Theory of Constraints
The ‘constraint’ in any system is the weak element. Look at the image above and notice that one of the links is made out of rubber. It’s a rubber band! Pull on that chain 1000 times and where do you think it’s going to break every time? That’s right, at the weak link. The constraint holds back the output or ‘performance’ of the entire system. No matter how great the other ‘links’ may be, this chain will always break at the rubber band. It cannot perform any better than the level of a rubber band.

Whenever you sell, you’re using a system of skills that work in confluence. And systems theory applies. The Theory of Constraints is one of the most effective methods ever developed for improving the output of a system.

Now think about what the weak link is in your overall sales process. In this module, you’ll learn how to use the Theory of Constraints to identify the weak link in your sales process and then strengthen it as never before. Doing this one thing correctly is a quantum leap sales technique.

    • Identify your selling constraint
    • Learn about the Theory of Constraints and why it’s so powerful
    • Learn how to strengthen the constraint more quickly than you ever thought possible
    • Use principles from the theory of constraints to create a stronger selling system with higher output

Bring this training to your organizataion ->  Inquire Now




Quantum Leap Sales Patterns    

The Mental Game of Sales Training With world-class sales patterns your sales career will never be the same again.

This module of our The Mental Game of Sales Training will show you a handful of patterns that put selling over the top. Van Buren has been teaching these patterns to sales organizations with the result being that multiple salespeople began earning over a million dollars a year in commissions for the first time ever.

All of these patterns have been modeled from high performing sales professionals earning over $600,000 a year in take-home pay.

While this session is customized for each unique group, some of the patterns may include:

    • Customer service and referral by design
    • Prospecting like the best of the best
    • Tetting better faster – “The faster you get better, the sooner you make more money”
    • How to turn objections into compelling reasons to buy now.
    • How to use language that will trigger the urgent desire to buy now
    • Dealing with rapid success – handling a much higher income so that  it feels normal

Get started transforming your sales team now -> Inquire Online.




Positive Mental Conditioning To The Max

The Mental Game of Sales TrainingRaise your mental game and you will sell more and make more.


Most of us know that success is largely a motivational and mental game. With the right attitude and the correct combination of focus, confidence, self-esteem, motivation, and skill – you can make miracles happen.

In this bonus module, you’ll discover how to condition yourself for greater success by learning how to positively program your own subconscious mind like an expert. It includes some of the most effective methods ever devised for increasing your confidence, creating new habits, enhancing resilience, and acquiring new desirable traits.

You will learn:

Autogenic Conditioning
How to use autogenic conditioning and why it’s so effective. Autogenic conditioning is a proven method of improving performance and is widely used by world-class athletes in many different sports. Autogenic conditioning is a simple relaxation and visualization technique. In autogenics, various parts of the body are relaxed with simple phrases of language until a state of deep relaxation is obtained. Think of autogenic training as deep relaxation combined with a very special type of guided imagery. Autogenic means self-generating.

The Amplification of Autosuggestion
How to amplify the positive effect of autosuggestion exponentially. Autosuggestion is all self-administered suggestion that reaches and influences one’s subconscious mind. Special NLP amplification processes are included.

Learned Optimism:
Based on over 21 years of research and the work of Dr. Martin Seligman, these simple techniques will increase your resilience and ability to bounce back after temporary setbacks and disappointments. These patterns are ideal for sales professionals. Alexander has added several original NLP applications to Seligman’s model, to make it especially effective for salespeople. By learning these simple mental habits, you will come to explain things to yourself in a way that produces a measurable difference in your overall level of resilience.



Training Details 

The Mental Game of Sales 1-day Live Training Includes: 

      • A comprehensive set of handouts
      • 1 on 1 sales coaching for each attendee
      • An 8-hour custom-designed training day
      • Modeled patterns from world-class salespeople
      • Demonstrations and exercises

NOTE: The modules of this sales training are subject to change without notice as the entire curriculum is custom designed for the specific group of sales professionals in attendance.


Have Questions About This Sales Training? 

Feel free to give us a call if you have any questions about The Mental Game of Sales Training.
Our office phone is 682-263-4515.
Or send us a note.





About Your Instructor

Alexander Van Buren

Alexander Van Buren is a business owner, entrepreneur, sales trainer and sales coach based in Dallas, Texas. He has been a business owner and entrepreneur for more than 30 years.

Alexander’s unique combination of business savvy and NLP behavioral modeling make him a veritable goldmine of resources and techniques for business owners, executives, and entrepreneurs.

After spending 2 years learning how to ‘model something’ with NLP, Alexander conducted his first behavioral modeling project in 1997.

Determined to elicit the structure of creativity in detail, he read Leonardo da Vinci’s notebooks every single day for two years while eliciting Walt Disney’s actual creative process and studying Peter Drucker’s concepts on innovation.

The project loosed a flood of creative ideas. He has conducted formal ongoing behavioral modeling projects ever since. Over the next several years he elicited and created over 200 original patterns of excellence and models.

Applying what he’d learned from his modeling projects, he decided to grow one of his companies in April of 2008, right at the start of the economic recession. The business grew from a dining room table to five employees in less than 2 years. He then leveraged out of the company by automating all its processes.

Alexander has been a featured presenter at the Stanford Executive Program Graduate School of Business at Stanford University.

In 2002 he was hired by the Bluegreen Land & Golf Corporation to behaviorally model their top salespeople and referral getters.

Some of their salespeople went on to earn over a million dollars a year in take-home commission for the first time in the company’s history.

Some of his phone coaching clients have increased their take-home pay to over a million dollars a year in commissions.

In 2014 he was retained to model senior investment bankers for George K. Baum & Company and teach the model to a group of hand-picked, up and coming investment bankers.

His clients include numerous small business owners and entrepreneurs and larger companies including Toshiba, Humana, Polte/Del Web, Bluegreen Land & Golf Corporation, The Army Corps of Engineers, The Nevada Regional Transportation Commission, Paramount Home Entertainment, Sinclaire Broadcasting – CWTV, Arrow Electronics, The Iowa National Guard, Safelite Auto Glass and hundreds more.



What Participants Say 

“When I first met you I was $17,000 in the red. Within a few years of working with you and your strategies, I am having my first 7-figure year. Your coaching has been incredibly valuable.”

Dan J.



“I made $40,000 in the first month from one of the up-sell techniques you taught me. And I’ve added a quarter of a million dollars to my yearly income. And I took my wife to France and we hung out with the Tour-De-France cyclists, so I guess that qualifies as the lifestyle piece. That’s why I’ve come back for more coaching with you!”

Dr. Chris Pellow, Pellow Family Chiropractic



“Not only did Alexander do a phenomenal job in teaching me many concepts that will greatly improve my business, but he went beyond helping me with my business into teaching me how to thrive in my life balance as well. He made sure I understood to balance everything important to me, such as making time for my health, family, and leisure time, so that I could be more balanced in my life and not stressed out with overworking myself with my business. He inspired me to take many actions to improve both my business and the quality of my life that I would have been ignorant or hesitant to take otherwise. His program was a real life-changer for me. I wholeheartedly recommend him.”

Sue Paananen, New Business Owner



“Alexander has been a huge help in getting me started the right way. His techniques have already got me significant bookings that have far exceeded my goals. I purchased his coaching package three times in a row because it paid for itself every time I did it. His attention to detail in all aspects: from intricate speech writing to advanced marketing, these are exactly the insights for which I was looking. With so much more to learn, I know I’m in the right place.”

Steve Sax, World Champion Baseball Player & Motivational Speaker



“Toshiba is the world’s 17th largest corporation…thank you for helping to ensure a highly successful national sales meeting. The combination of unique intrigue, pure entertainment, and meaningful insights into one another, helped us achieve a level of professional bonding like never before.”

David Ujita, Director of Marketing Communications, Toshiba America



I have been working with him for a year now, and I have been able to change completely. Today, I am much more who I want to be, and can do more than I have ever been able to achieve before.

Susan Brown, Day Trader & Futures Trader



“This was one of the best pieces of training we’ve ever had on time management. They were blown away.”

Safelite Auto Glass



“The participants were really impressed.”

Sharon F. Reiser, The Stanford Executive Program Graduate School of Business



Sales Training Dallas

“In the three sessions. . . I was impressed with your knowledge and coaching in time management. Your honest feedback and detailed explanations on being the best that I can be (my work place, personal life and diet) has had an immediate and positive impact.

I changed my diet, and exercise which I never did before, and I can see the results in my daily routine and my energy level. I highly recommend you to anyone who wants to improve their professional or personal life.

Thanks again for teaching me to be a better manager, husband, father, and friend.”

Shawn Funches, Food & Beverage Activities Manager, Marriott’s Grand Chateau



Sales Training Dallas

“There is always apprehension when you bring in a facilitator you have not personally worked with before. This apprehension disappeared within the first 30 seconds of your presentation.

Alex, you not only energized the group with your insights on the creative process and approaching problem areas, but you also changed our whole way of viewing our business.

Your practical approach to problem-solving from the general to the specific will serve us all for many years to come.”

Dave Verani, Division President, Blue Green Land & Golf Corporation



Sales Training Dallas

“The communication session was . . . WOW!. And we are still using the 5-5-5- sales process.”

CW – TV, Sinclair Broadcasting Corp. 



Sales Training Dallas

“Alexander, I spoke to a group of over 200 people and I truly believe your help with my introduction and closing language was a big part in my being able to bring in over $50,000 in my 45-minute presentation.”

Scott Letourneau, CEO